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[ 5 responses ] < Photography > < link >
[ posted by kevin at 01/08/2006 11:43:55 AM ]
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Threaded Responses [ bottom ]
Bendependent [email] said at 3:37 PM 01-08-2006:
i don't like either of them...

i like the yellow one better obviously tho just cos i've seen it forever, but neither of them are attractive logos.
kevin [email] said at 4:26 PM 01-08-2006:
i don't think their problem was so much a famous logo associated with analog imaging, as much as it is their lame digital products.

the new logo is just so generic.
it reminds me of the logo for a gas station or a pharmaceutical company.
    kevin [email] said at 4:37 PM 01-08-2006:
    though i guess that generic "quality" is what they want to escape their history. or something.
    cecil [email] said at 4:08 PM 01-09-2006:
    the new one looks like it's for a Swedish candy bar. Mmmm, Kodak ess goot!
kevin [email] said at 8:52 PM 01-08-2006:

The Evolution of the Kodak brand logo:
http://www.kodak.com/US/en/corp/pressCenter/cpqkodaklogo.jhtml

nytimes.com link to an interesting interview with kodak CEO :
http://www.nytimes.com/2006/01/07/business/07interview.html

the interview has lots of "future" talk in it, which i find hilarious, reminds me of people saying: "by the year 2000 blah blah blah... "


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